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Privacy Policy

Last updated: October 2025

This privacy policy describes how Purpletail OÜ collects and uses personal data. The purpose of this statement is to provide an overview of our processing of personal data. You will learn what data Purpletail OÜ collects, how it is used, what controls you have over your data, and what measures are taken to protect it.

"Personal data" is information that can be used to identify you, directly or indirectly, alone or in combination with other information.

Purpletail OÜ is the controller of your personal data when using the VoltSense service. As the controller, Purpletail OÜ is obliged to define the purposes of processing personal data and ensure compliance with the requirements of applicable data protection legislation. You can find Purpletail OÜ's contact details at the end of the policy document.

Important Note: If you are communicating or interacting with any of Purpletail OÜ's service providers or partners, this Privacy Policy does not apply. You have the right to obtain information about the collection, use, processing and protection of your personal data by third parties by contacting the relevant third party.

1. Information Collected by Purpletail OÜ

When registering and using the VoltSense service, Purpletail OÜ collects the following types of information:

1.1 Account Information

When registering for the VoltSense service, certain information is required to create an account, including:

  • First and last name
  • Company name
  • Email address
  • Phone number
  • Ship registration number/name

You may also voluntarily provide Purpletail OÜ with other types of information, such as a profile photo.

1.2 Payment Information

When placing an order for the VoltSense service, you provide a payment card number or other relevant financial information either yourself or through a payment service provider.

1.3 Usage and Equipment Information

The main vessel tracking device collects data on various metrics, such as:

  • Date and time of use
  • Information received from sensors, such as:
    • Accelerometers
    • Air temperature and humidity
    • GPS location data
    • Water level
    • Battery voltages

Some of these metrics/data may not be personal data under the GDPR. However, if Purpletail OÜ collects and uses sensors as part of a vessel tracking system that is considered personal data, the legal basis for processing such data is a service contract where the processing of the data is necessary for the provision of our services.

1.4 Analytics and Advertising Services Provided by Others

Purpletail OÜ uses third-party services to understand how users interact with the VoltSense service. Purpletail OÜ also uses them to serve advertisements on its behalf and to measure the performance of those advertisements. These companies may use cookies and similar technologies to collect information about your interactions with the website and the VoltSense service.

1.5 Cookies

Purpletail OÜ uses cookies and similar technologies on the website.

Cookies provide Purpletail OÜ with an overview of visitor usage patterns and the number of visitors to the site. Cookies are classified as personal data under the GDPR, although the data is anonymous.

The purposes of using cookies are as follows:

  • Service development: Cookies help Purpletail OÜ track the use of digital services. Purpletail OÜ uses this information to improve the services. Purpletail OÜ receives information about which websites are visited the most, whether the user comes to the website from an external link, whether they click and how long users (anonymously) stay on the website.
  • Usage analysis: Purpletail OÜ uses cookies to evaluate the number of visitors to the website and digital services and the impact of advertising.
  • Marketing targeting: Cookies also allow Purpletail OÜ to collect general information that can be used to create target groups for marketing campaigns. This information is not descriptive enough to identify individuals.

You can suspend your right to use cookies by changing the security settings of your browser.

2. How Purpletail OÜ Uses Information

Purpletail OÜ uses the collected information for the following purposes:

2.1 Managing Your Account and Providing the VoltSense Service

Purpletail OÜ uses the collected information to create and manage your account and provide the VoltSense service.

2.2 Payment

To provide the VoltSense service, Purpletail OÜ uses the payment information mentioned in section 1.2 to complete your transactions. Your account information is used to manage orders and bill you.

2.3 User Interaction

Purpletail OÜ uses your information when you send service messages or feedback to respond to your inquiries and provide you with customer service. Purpletail OÜ may also use your information to promote new features or products.

If you communicate with Purpletail OÜ or register to receive promotional materials, the legal basis for processing such data is legitimate interest, and Purpletail OÜ's legitimate interest is to provide you with promotional messages. If Purpletail OÜ is required by local law to obtain your consent to send you marketing information, the legal basis is your consent.

3. How Purpletail OÜ Shares Information

Purpletail OÜ will only share your personal data in the following circumstances:

3.1 For Legal Reasons or to Prevent Harm

Purpletail OÜ may retain or disclose information about you to comply with law, regulations, government/law enforcement investigations, assert legal rights, defend against legal claims, or comply with other legal requirements. Purpletail OÜ may also disclose information to assist in the prevention or detection of crime or to protect the safety of any person.

When Purpletail OÜ investigates a suspected illegal or misdemeanor act, personal data is processed on the basis of a legitimate interest, and the legitimate interest is to ensure compliance with legal requirements and requests from law enforcement authorities, and to ensure public safety.

If Purpletail OÜ is involved, in whole or in part, in a merger, sale, acquisition, separation, reorganization, liquidation, bankruptcy, or other change in ownership or control, Purpletail OÜ may transfer your information.

If Purpletail OÜ processes or shares personal data in connection with an actual or proposed sale, such data is processed in Purpletail OÜ's legitimate interests to provide, maintain, deliver and improve the services.

3.2 With Trusted Third Parties

Purpletail OÜ may decide to commercialize personal data obtained through the VoltSense service. Therefore, Purpletail OÜ may share personal data with trusted and approved third parties who may process users' personal data, with the relevant third parties having the responsibility of the processor. However, Purpletail OÜ ensures the security and privacy of such data while it is within the company.

If Purpletail OÜ discloses personal data to these third parties, Purpletail OÜ will do so based on your acceptance of the terms of the service agreement.

4. Your Rights and How to Use Them

Purpletail OÜ takes steps to keep your personal information accurate and up-to-date. To exercise your personal information rights, please contact Purpletail OÜ at the address listed below. Purpletail OÜ will respond to reasonable requests as quickly as possible and in any case within the time limits prescribed by law.

If you live in the EU or other regions with similar laws, you have the following rights:

  • Right of access to your personal data (GDPR Art. 15): You have the right to request confirmation as to whether Purpletail OÜ is processing your personal data, and access to the personal data and related information about that processing (e.g. the purposes of the processing or the categories of personal data).
  • Right to rectification (GDPR Art. 16): You have the right to have your personal data rectified to the extent permitted by law.
  • Right to erasure (GDPR Art. 17): You have the right to request the erasure of your personal data where permitted by law. This right may apply, inter alia, in the following cases: (i) where your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; (ii) where you withdraw consent on which the processing was based pursuant to GDPR Art. 6 (1) (a) or Art. 9 (2) (a) and there is no other legal basis for the processing; (iii) where you object to the processing pursuant to GDPR Art. 21 (1) and there are no overriding legitimate grounds for the processing, or where you object to the processing pursuant to GDPR Art. 21 (2); or (iv) where your personal data have been processed unlawfully.
  • Right to restriction of processing (GDPR Art. 18): You have the right to request restriction of processing in limited circumstances.
  • Right to data portability (GDPR Art. 20): You have the right to receive the personal data you have provided to Purpletail OÜ in a structured, commonly used and machine-readable format and the right to transmit those data to another processor, including direct transmission, where technically feasible.
  • Right to object (GDPR Art. 21): You have the right to object to the processing of your personal data, as permitted by law. This right applies to processing based on GDPR Art. 6 (1) (e) or (f), including profiling based on these provisions, and processing for direct marketing purposes. After that, Purpletail OÜ may no longer process your personal data, unless it can demonstrate overriding legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

5. How Purpletail OÜ Protects Your Information

Purpletail OÜ works hard to protect your personal information from unauthorized access, disclosure, or destruction. As with all technology companies, while Purpletail OÜ takes steps to secure its information, it does not promise and you should not expect that your personal information will always be secure.

Purpletail OÜ regularly monitors the VoltSense service for potential vulnerabilities and attacks and regularly reviews information collection, storage, and processing practices to update Purpletail OÜ's physical, technical, and organizational security measures.

Purpletail OÜ may suspend your use of the Services in whole or in part without notice if there is reason to suspect a breach of security. If you believe that your account or information is no longer secure, please notify Purpletail OÜ immediately.

6. How Long Will Purpletail OÜ Keep Your Information?

Purpletail OÜ will retain your personal data only as long as necessary for legitimate business purposes or to provide the VoltSense service and to the extent permitted by law.

In practice, Purpletail OÜ will anonymize your information after deleting your account, unless:

  • It must be retained in accordance with applicable law;
  • There is a problem, claim or dispute that requires the retention of relevant information until it is resolved;
  • Or the retention of information is necessary for the legitimate business interests of Purpletail OÜ, such as preventing fraud and enhancing user safety and security. For example, it may be necessary to retain information to prevent the opening of an account for a user who has been removed for unsafe behavior or security incidents.

7. Changes to This Privacy Policy

In order to improve the Services, it may be necessary for Purpletail OÜ to change this Privacy Policy from time to time. Purpletail OÜ reserves the right to change this Privacy Policy in accordance with applicable data protection legislation. Please visit the website from time to time to be informed of any updates to this Privacy Policy.

8. How to Contact Purpletail OÜ

If you have any questions about the processing of your personal data, please contact Purpletail OÜ at support@voltsense.eu.

You are encouraged to contact Purpletail OÜ directly if you have any concerns about the processing of your personal data. However, you have the right to lodge a complaint with the competent data protection supervisory authority if you believe that the processing of your personal data violates applicable data protection laws.

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